Every time I post from a beach holiday, my DMs fill with the same question: “How did you fit all of that in one suitcase?” To tell you the truth, the secret lies in mastering a minimalist holiday capsule wardrobe.

After years of travelling for work and squeezing everything into a cabin bag wherever possible, I’ve become ruthlessly selective about what earns a place in my suitcase. Gone are the days of packing for every possible scenario, only to wear half of what I’d brought. Instead, I rely on a tightly edited collection of versatile pieces that work just as well for a lazy morning by the pool as for sunset cocktails or an impromptu dinner by the sea.

My approach to summer holiday dressing has always been less about trends and more about building timeless travel essentials that feel elevated without trying too hard. Crisp linen pieces, understated swimwear, relaxed separates, beautiful leather accessories and carefully selected jewellery that elevates even the simplest outfit. I tend to stick to a muted palette of white, black, chocolate brown and natural textures, not because it’s safe, but because everything works together effortlessly. 

A beach holiday wardrobe should make getting dressed feel easy. The best pieces are the ones you instinctively reach for every morning. The oversized shirt you throw over your bikini, the sandals that work from breakfast to dinner, the woven tote that somehow carries everything, and the dress that needs little more than a pair of earrings to feel evening-ready. The simpler, the better.

Whether you’re heading to Ibiza, the Greek islands, the Amalfi Coast or somewhere a little closer to home, this is the packing formula I come back to time and again. Consider it my holiday edit: investment buys, hardworking staples and the accessories that pull everything together, all chosen with versatility, longevity and effortless style in mind. Bon voyage!